The so-called “customer life cycle” can be divided into about 5 phases: From prospective customer to new and existing and active customer, growth customer to former customer. An intelligent customer loyalty system finds suitable answers and support in all phases.
An important phase is the very first one: your customer gets to know you and your range of services. Immediately after his first purchase, the customer is positively confirmed by a purchase confirmation that he had made the right decision with his purchase. As a result, the customer tends to make repeat purchases and is thus bound to your company in the long term. The existing customer is ultimately brought to an emotional, rather than a rational, level.
