{"id":62837,"date":"2022-08-18T13:00:13","date_gmt":"2022-08-18T11:00:13","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/benefits-of-customer-loyalty-programs-for-your-success-b2b-and-b2c\/"},"modified":"2022-09-13T15:18:08","modified_gmt":"2022-09-13T13:18:08","slug":"benefits-of-customer-loyalty-programs-for-your-success-b2b-and-b2c","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/benefits-of-customer-loyalty-programs-for-your-success-b2b-and-b2c\/","title":{"rendered":"Benefits of customer loyalty programs for your success &#8211; B2B and B2C"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l5i6v52b-2f471244c19a2d4dbbe9c99a58f927f4 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l5i6v52b-2f471244c19a2d4dbbe9c99a58f927f4__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-63124 avia-img-lazy-loading-not-63124\"  src=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/07\/jason-goodman-Oalh2MojUuk-unsplash-1-1500x430.jpg\" width=\"1500\" height=\"430\" title='jason-goodman-Oalh2MojUuk-unsplash' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5gn8roz-87469da6488160b2d9b1ea26791e09a5\">\n.avia-section.av-l5gn8roz-87469da6488160b2d9b1ea26791e09a5{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l5gn8roz-87469da6488160b2d9b1ea26791e09a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62837'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165\">\n#top .av-special-heading.av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5gqejth-4ac10a8428a75b0c942c8d74d5aca165 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Benefits of customer loyalty programs for your success &#8211; B2B and B2C<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pstk0m-6a9b8360e87aeb5108e1c081145926e5\">\n.avia-section.av-pstk0m-6a9b8360e87aeb5108e1c081145926e5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-pstk0m-6a9b8360e87aeb5108e1c081145926e5 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62837'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6sxrm3a-0b55364b60708b0450db74784814e97b\">\n#top .hr.av-6sxrm3a-0b55364b60708b0450db74784814e97b{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-6sxrm3a-0b55364b60708b0450db74784814e97b .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-6sxrm3a-0b55364b60708b0450db74784814e97b hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-671b9o6-f1c5be2b4d181272c30b388fe72a6201\">\n#top .av_textblock_section.av-671b9o6-f1c5be2b4d181272c30b388fe72a6201 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-671b9o6-f1c5be2b4d181272c30b388fe72a6201 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.<\/p>\n<p style=\"text-align: center;\">If you are also thinking about implementing a customer loyalty program, below you can once again see the top 10 benefits of having a customer loyalty program:<\/p>\n<p style=\"line-height: 150%; background: white; vertical-align: baseline; margin: 10.2pt 0cm 10.2pt 0cm;\">\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ymi7ee-0c77d9082922ecfad944c3c9ea787554\">\n#top .hr.av-5ymi7ee-0c77d9082922ecfad944c3c9ea787554{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-5ymi7ee-0c77d9082922ecfad944c3c9ea787554 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-5ymi7ee-0c77d9082922ecfad944c3c9ea787554 hr-custom  avia-builder-el-6  el_after_av_textblock  el_before_av_toggle_container  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3\">\n#top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 p.toggler{\nfont-size:18px;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 p.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color: !important;\n}\n#top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 p.toggler.activeTitle .toggle_icon, #top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 p.toggler.activeTitle .toggle_icon > span{\ncolor:#004894;\nborder-color:#004894;\n}\n#top .togglecontainer.av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 .toggle_wrap .toggle_content{\nfont-size:16px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='togglecontainer av-5dh0som-55b03101a6dda8be96b6a20e0f5a76f3 av-elegant-toggle  avia-builder-el-7  el_after_av_hr  avia-builder-el-last ' >\n<section class='av_toggle_section av-50q60ra-c22a322cb41a5cd6cde3013b753f36d8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"1. satisfied customers increase sales \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 1. satisfied customers increase sales \" data-aria_expanded=\"Click to collapse: 1. satisfied customers increase sales \">1. satisfied customers increase sales <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>If your customers are satisfied, you will notice this very quickly through increasing purchase frequency and <strong><a href=\"https:\/\/www.prodata.de\/loyalty\/en\/sales-promotion\/\">Increasing turnover<\/a><\/strong>.<br \/>\nA suitable customer loyalty program binds your customers, they buy from you more often and gladly again. With attractive offers within the <strong><a href=\"https:\/\/www.prodata.de\/loyalty\/loyalty-systeme-und-apps\/\">Loyalty Program<\/a><\/strong> you will quickly win new customers and significantly increase your sales.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-4bm9q52-1a8f25f28a9df287234d8afbc9af0788'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"2. clear lead over the competition \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 2. clear lead over the competition \" data-aria_expanded=\"Click to collapse: 2. clear lead over the competition \">2. clear lead over the competition <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Customers are constantly reorienting themselves in the market, looking for the cheapest offer or the most popular product. In order to stand out from the competition, even away from price, incentives must be created that the customer can consciously accept.<\/p>\n<p>With a transparent, well thought out and goal oriented <strong><a href=\"https:\/\/www.prodata.de\/loyalty\/en\/customer-loyalty-programs\/\">Customer loyalty program<\/a><\/strong> you can poach competitors&#8217; customers and at the same time give your customers a reason to keep buying from your company.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-41xx03a-035cc72ef426feb796cd3c3e9d6f280e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"3. decreasing price intensity\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 3. decreasing price intensity\" data-aria_expanded=\"Click to collapse: 3. decreasing price intensity\">3. decreasing price intensity<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A satisfied and loyal customer will buy from you, even if prices should ever rise.<br \/>\nEven with new products, such a customer will usually buy from your company, even if there is a cheaper competitor.<br \/>\nWith a successful customer loyalty system, you ensure that the customer sees no reason to have to reorient himself on the market.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-3b1wbme-f07395b606e3a881bf77dcfc57d4cf09'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"4. acquiring new customers is more difficult (and expensive) than retaining old ones \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 4. acquiring new customers is more difficult (and expensive) than retaining old ones \" data-aria_expanded=\"Click to collapse: 4. acquiring new customers is more difficult (and expensive) than retaining old ones \">4. acquiring new customers is more difficult (and expensive) than retaining old ones <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Did you know that retaining existing customers is 7-10 times more effective than acquiring new customers?<br \/>\nAs described in 3., customers are now less price-oriented and loyalty to the brand and product is becoming increasingly important. The right <a href=\"https:\/\/www.proloyalty.de\/kundenbindungsprogramme\/\">customer loyalty program<\/a> will ensure that successful customer retention can take place.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2ud3t2u-f70f90451fd87d3671b2f7a5223d787d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"5. customer relations are improved\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 5. customer relations are improved\" data-aria_expanded=\"Click to collapse: 5. customer relations are improved\">5. customer relations are improved<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In any case, a growing company also includes loyal customers. These must be cared for and provided for, and at the same time attention must be paid to their needs.<br \/>\nWith a customer loyalty program, you improve the relationship with your customers and thus get to know your consumers better. You gain insight into consumer behavior and can better adapt your products or services.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2pr6as6-f84eb14cdd41702164da1b4086e697e7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"6. customer information can be collected and used\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 6. customer information can be collected and used\" data-aria_expanded=\"Click to collapse: 6. customer information can be collected and used\">6. customer information can be collected and used<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Customer information is invaluable to your business. Not only can you learn a lot about your customers&#8217; consumption patterns, but you can also engage with them <strong>directly <\/strong>and <strong>effectively <\/strong>. For example, target group-specific newsletters or consumption-based campaigns can be designed for this purpose.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-225c5w6-c5fac5f95b96f42e80d209ed8678d012'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"7. market saturation\/ stagnation affect the customer base less \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 7. market saturation\/ stagnation affect the customer base less \" data-aria_expanded=\"Click to collapse: 7. market saturation\/ stagnation affect the customer base less \">7. market saturation\/ stagnation affect the customer base less <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Especially in traditional markets, the acquisition of new customers is secondary in nature. In saturated markets, it is much more important to retain existing customers and constantly offer them new incentives. This ensures that you can earn the same or even increasing profits even on stagnating markets.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1msnh12-be722a7cfc6461e9c424edb9b1453977'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\"8. become targeted \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 8. become targeted \" data-aria_expanded=\"Click to collapse: 8. become targeted \">8. become targeted <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>You know about your customers&#8217; behavior using the various mechanics. The task now is to use this information correctly in order to be able to advertise efficiently. This applies to the acquisition of new customers, but is also indispensable for retaining existing customers in your company.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1be9dqu-f3ea889a898bf34a233bf82cdfb619e1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-9' data-fake-id='#toggle-id-9' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9' data-slide-speed=\"200\" data-title=\"9. recommendation rate from regular customers increases \" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 9. recommendation rate from regular customers increases \" data-aria_expanded=\"Click to collapse: 9. recommendation rate from regular customers increases \">9. recommendation rate from regular customers increases <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' aria-labelledby='toggle-toggle-id-9' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Equally cheap as successful: the best advertising is word-of-mouth. No customer is better wooed than with an emotional connection. When loyal regular customers recommend your company to others, they receive something in return. A win-win relationship is created and the recruited customers are more willing to stay with your company due to the emotional connection. Read more about <a href=\"https:\/\/www.proloyalty.de\/kunde-wirbt-kunde\/\">referral marketing<\/a> here.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-ruy0ty-c93f830b2c03c62baca4f21f5cb3d0f3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-10' data-fake-id='#toggle-id-10' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10' data-slide-speed=\"200\" data-title=\"10. image improvement\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: 10. image improvement\" data-aria_expanded=\"Click to collapse: 10. image improvement\">10. image improvement<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-10' aria-labelledby='toggle-toggle-id-10' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>There are many benefits to the loyalty program, and one passive factor that runs through every step of the program is improving your company&#8217;s image. Not only a generous and well-known customer loyalty program, such as with the help of a sweepstakes, will improve the image. The general interaction with the customer also actively improves the image. The customer realizes that he is being heard and understood and feels closer to the company as a result. The image of your company increases with every satisfied customer.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5i75rx0-1be0c2ed2ea26b2212a18880dcbcb3aa\">\n.avia-section.av-l5i75rx0-1be0c2ed2ea26b2212a18880dcbcb3aa{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-l5i75rx0-1be0c2ed2ea26b2212a18880dcbcb3aa main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62837'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5i76jvg-ae877745974af1db1a046850ef6d5648\">\n#top .av_textblock_section.av-l5i76jvg-ae877745974af1db1a046850ef6d5648 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l5i76jvg-ae877745974af1db1a046850ef6d5648 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/en\/blog\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hyt6cv-3263facc890ab889cceaf12312b84d81\">\n.avia-section.av-l5hyt6cv-3263facc890ab889cceaf12312b84d81{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-l5hyt6cv-3263facc890ab889cceaf12312b84d81 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62837'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.<\/p>\n","protected":false},"author":3,"featured_media":63124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-62837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of customer loyalty programs for your success - B2B and B2C - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/benefits-of-customer-loyalty-programs-for-your-success-b2b-and-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of customer loyalty programs for your success - B2B and B2C - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. 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