{"id":62853,"date":"2022-08-18T08:00:19","date_gmt":"2022-08-18T06:00:19","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/customer-persona-give-your-customers-a-face\/"},"modified":"2022-08-18T15:59:04","modified_gmt":"2022-08-18T13:59:04","slug":"customer-persona-give-your-customers-a-face","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/customer-persona-give-your-customers-a-face\/","title":{"rendered":"Customer Persona &#8211; Give your customers a face"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l5knz55c-8b8cb3c51f8a7581096c6de67fd53423 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l5knz55c-8b8cb3c51f8a7581096c6de67fd53423__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-62623 avia-img-lazy-loading-not-62623\"  src=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/07\/ryoji-iwata-n31JPLu8_Pw-unsplash-1500x430.jpg\" width=\"1500\" height=\"430\" title='ryoji-iwata-n31JPLu8_Pw-unsplash' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kpzc4p-9cf3f1d3bde1289e5ef15449f5beb432\">\n.avia-section.av-kpzc4p-9cf3f1d3bde1289e5ef15449f5beb432{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kpzc4p-9cf3f1d3bde1289e5ef15449f5beb432 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hryonk-0c20316f45f071efa72ec769e03a9127\">\n#top .av-special-heading.av-l5hryonk-0c20316f45f071efa72ec769e03a9127{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l5hryonk-0c20316f45f071efa72ec769e03a9127 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l5hryonk-0c20316f45f071efa72ec769e03a9127 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l5hryonk-0c20316f45f071efa72ec769e03a9127 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l5hryonk-0c20316f45f071efa72ec769e03a9127 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Customer Persona &#8211; Give your customer a face <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5gkxkt5-01fe33c056b8f0f423cc40113ab346ef\">\n.avia-section.av-l5gkxkt5-01fe33c056b8f0f423cc40113ab346ef{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l5gkxkt5-01fe33c056b8f0f423cc40113ab346ef main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hrzgvj-c5a48e813278118bbd9352b49bcedada\">\n#top .hr.av-l5hrzgvj-c5a48e813278118bbd9352b49bcedada{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-l5hrzgvj-c5a48e813278118bbd9352b49bcedada .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-l5hrzgvj-c5a48e813278118bbd9352b49bcedada hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5gkxz2g-614f449b20849be3168daa15c16018b7\">\n#top .av_textblock_section.av-l5gkxz2g-614f449b20849be3168daa15c16018b7 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l5gkxz2g-614f449b20849be3168daa15c16018b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You have probably already defined your target group, but do you really know who your customers are?<\/p>\n<p>Identifying the target audience may be important, but it is often not enough because it is very one-dimensional.<\/p>\n<p>To reach and delight your customers, you need to know exactly who they are. For this purpose, it is advisable to create a customer or buyer persona.<\/p>\n<p><strong>What is a Customer Persona?<\/strong><\/p>\n<p>A customer persona is a fictitious person who represents the target group or customer base. This person is created on the basis of customer surveys and market research analyses. From this data, one creates the archetype of the customer, which gives him a face and includes all his problems, wishes and needs. Customer personas combine all the preconceptions and information available about customers.<br \/>\nA customer persona is a tool in marketing to better understand your own customers and thus offer them exactly what they are looking for.<\/p>\n<p>A customer is anyone who has ever bought a product or used a service. The target group stands for everyone who could potentially become a customer.<\/p>\n<p><strong>Why do you need a Customer Persona? <\/strong><\/p>\n<p>To attract new customers, it makes sense to be aware of the needs and desires of your target group. However, since it is unlikely that you will know each of your customers personally, you need to get a picture of this target group. Customer personas serve this purpose; they have desires and exhibit behaviors like real customers. They are created from digital data and represent the target group, give it a name, a face, an origin.<\/p>\n<p>The benefit of customer personas lies above all in the fact that activities in the company, but also above all in marketing, are aligned with the customer and the focus is on customer satisfaction. In this way, you not only attract new customers, but also retain them in the long term.<br \/>\nIn addition, customer personas help employees keep their eyes on the common goal, the customer.<\/p>\n<p><strong>If you know your customers, you know what they want and can deliver exactly that!<\/strong><\/p>\n<p><strong>Added value compared to simple target group definition<\/strong><\/p>\n<p>If you want to target your customers, it is not enough to pack them into a uniform mass, with sparse key data. With a persona, you zoom in very close to your target group until you find the ideal representative of your need group. By taking a closer look at your fictitious customer, you will recognize the circumstances in which he finds himself, what challenges he faces, but also what wishes and needs he has. It follows that you do not limit your customer to socio-demographic or psychographic characteristics, but give him a face by creating the profile and accompany him on his way.<\/p>\n<p><strong>How do you develop a customer persona?<\/strong><\/p>\n<p>Before you create the profile of your persona, you must first filter out the necessary data. For this, you can take a look at your contact database to crystallize initial trends. If you use forms on your website, you can also use the form fields for important persona data and, for example, include a field for personal suggestions or requests. Other ways to gather data include in-person\/telephone interviews and surveys with your customers, as well as incorporating feedback from your sales force.<\/p>\n<p><strong>Asking the right questions to the right people<\/strong><\/p>\n<p>First of all, you should take enough time and also avoid using templates. Because it&#8217;s important that you only ask your persona questions that are relevant to your business. You need information about how and why a customer makes their buying decision. These clues can help you do that:<\/p>\n<ul>\n<li>What factors influence the decision-making process?<\/li>\n<li>What added value does the customer experience from the purchase\/service?<\/li>\n<li>What points speak against the purchase of a particular product\/use of a service?<\/li>\n<li>Which people influence the potential customer in his decision?<\/li>\n<li>What criteria are used to evaluate the products\/services?<\/li>\n<\/ul>\n<p><strong>Let us advise you free of charge on the topic of customer persona with all the possibilities, measures and actions.<\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5ko0gqt-8b662a02983d038d17078665af5976d2\">\n.avia-section.av-l5ko0gqt-8b662a02983d038d17078665af5976d2{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-l5ko0gqt-8b662a02983d038d17078665af5976d2 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62853'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5ko112v-5282035d249882cdf7ced5b180f333ac\">\n#top .av_textblock_section.av-l5ko112v-5282035d249882cdf7ced5b180f333ac .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l5ko112v-5282035d249882cdf7ced5b180f333ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/2\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5ko0b82-e55a2ab6ee425c3d648e88524cb0e5a8\">\n.avia-section.av-l5ko0b82-e55a2ab6ee425c3d648e88524cb0e5a8{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-l5ko0b82-e55a2ab6ee425c3d648e88524cb0e5a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-62853'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably already defined your target group, but do you really know who your customers are?<\/p>\n<p>Identifying the target audience may be important, but it is often not enough because it is very one-dimensional.<br \/>\nTo reach and delight your customers, you need to know exactly who they are. For this purpose, it is advisable to create a customer or buyer persona.<\/p>\n","protected":false},"author":3,"featured_media":62623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-62853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Persona - Give your customers a face - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/customer-persona-give-your-customers-a-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Persona - Give your customers a face - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"You have probably already defined your target group, but do you really know who your customers are? 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