CUSTOMER LOYALTY SYSTEMS B2B / B2C / B2E
Achieve your marketing and sales goals through smart customer engagement
Customer loyalty is one of the main tasks for every company to ensure entrepreneurial success. There is no question whether the company is large or just a single self-employed person, whether the company has been on the market for a long time or is newly established. Currently, in times of rapidly changing consumer trends and product developments, customer loyalty seems trickier than ever – and therefore all the more valuable.
Customer loyalty systems are a powerful tool in this regard. How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services?
Added value against data
By registering for a loyalty card, you get valuable customer data that you can collect in a CRM system. Your customers voluntarily disclose their habits, interests and optins here and you can advertise even better and more efficiently.
This and much more can be achieved with marketing measures of modern customer loyalty systems and customer loyalty programs.
Possible goals for your customer loyalty systems
What do you want to achieve with customer loyalty?
Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.
A few selected facts and figures on customer loyalty systems
- it is 7-10 times more effective to retain existing customers than to acquire new ones
- More than 50% of all customer loyalty systems on the market do not meet the economic objectives
- the successful customer loyalty systems can generate a lift in sales of 15% – 45% in the participating target group
- ca . 40-60 % of all potential customers max participate in a customer loyalty system
The (known) problem – and the solution
Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty and commitment to your products and services, and above all to your brand, are dwindling.
Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes the fight for the customer more and more difficult. How can you break out of this sometimes ruinous downward spiral and retain customers for the long term? The solution is represented by the different types of customer loyalty systems.
Conclusion: if a customer loyalty system is successful, it can contribute very massively to the economic goals of your company.
Our approach
Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for your program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in satisfaction.
Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups.
The goal of the concept is to successfully combine your and your customers’, employees’ or salespeople’s wishes within one concept. Based on these goals and requirements, we plan your program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communication and technical, as well as the essential economic facts.
Structure
Once the conceptual specifications for your program are established, our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Operation
We take over the complete operation incl. of all technical and communication services that are required for a lively program.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in your system. This way you can make sure you’re always on track. Of course, we will also assist you with the optimization and further development of your program.
How can your company successfully implement customer loyalty systems?
Create arguments and incentives beyond price
With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase. For example, create a community that engages in collaborative dialogue.
If you manage to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction, you have won him over permanently.
The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company and to be in dialog. A very common example of this is the use of a rewards program.
Increase the loyalty and satisfaction of your customers and your turnover with suitable marketing measures and sophisticated customer loyalty systems.
Trust in the experience of 30 years and over 1000 successful projects.
Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!
