Retain customers
and achieve more together.

Customer loyalty programs

Conception, software + full service – for your successful customer loyalty program

Customer loyalty programs are a powerful tool. How about your customers volunteering for more sales and increased purchase frequency, thus increasing loyalty to your products and services?

By registering for a loyalty card, you get valuable customer data that you can collect in a CRM system. Your customers voluntarily disclose their habits, interests and optins here and you can advertise even better and more efficiently.
This and much more can be achieved with marketing measures of modern customer loyalty systems and customer loyalty programs.

More than 50 percent of all customer loyalty systems and programs on the market flop or fail to achieve their commercial goals. An individual conception forms the foundation for a successful program. The decisive success factor for a functioning system is the consideration of the respective situation of the customers and the company.

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Possible goals for your customer loyalty program

What do you want to achieve with customer loyalty?

Increase customer loyalty
Increasing sales with customer loyalty programs
Retaining existing customers
Win back customers
Increase customer shopping cart value
Increase customer satisfaction

Increase purchase frequency
Data mining about your customers
Intensification of loyalty to your company
Extend customer life cycle
More sales/earnings per customer
Loyalty cards to retain customers

A few selected facts and figures on customer loyalty programs

it is 7-10 times more effective to retain existing customers than to acquire new ones
More than 50% of all customer loyalty systems on the market do not meet the economic objectives
the successful customer loyalty programs can generate a lift in sales of 15% – 45% in the participating target group
ca . 40-60% of all potential customers max participate in the customer loyalty system

The (known) problem – and the solution

Surely you know the problem from your daily work that the price plays more and more an important role and other arguments lose importance. Loyalty and commitment to your products and services, and above all to your brand, are dwindling.

Customers keep informing themselves from purchase to purchase. The competition from the Internet and the price comparison, makes the fight for the customer more and more difficult. How can you break out of this sometimes ruinous downward spiral and retain customers for the long term? The solution is provided by the various types of customer loyalty programs.

Conclusion: if a customer loyalty system is successful, it can contribute very massively to the economic goals of your company.

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.

How can your company successfully implement customer loyalty programs?

Create arguments and incentives beyond price

With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase. For example, create a community that engages in collaborative dialogue.

If you manage to motivate the customer and change his behavior, his purchase argumentation chain in your desired direction, you have won him over permanently.

The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company and to be in dialog. A very common example of this is the use of a rewards program.

Increase the loyalty and satisfaction of your customers and your sales with suitable marketing measures and sophisticated customer loyalty programs.

Your next steps to success

Preliminary talk

Non-binding first meeting

Consulting

How can we help you?

Strategy & Concept

Concrete elaboration of an individual process

Realization

Implementation of your project

Reporting & further development

What’s next?

Trust in the experience of 31 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!