A traditional pharmaceutical company implements world-class CRM system.

At first glance, a brand that stands for tradition and yet the pharmaceutical company Weleda works with all modern marketing measures.

This requires the establishment of an optimally maintained customer database. Due to the different marketing campaigns, data from ecommerce, email campaigns as well as postal direct marketing campaigns need to be captured and managed.

For a perfect handling PRODATA developed an individual database and structure as well as programmed the necessary interfaces.