Election for “Favorite Market 2011” – PRODATA takes over the collection and evaluation of the voting cards for “my family & me”.
This year again, many retail markets participated in the “Favorite Market 2011” campaign of the magazine “meine Familie & ich”.
Readers were called upon to rate their personal “favorite market” in five different food categories by voting card in the magazine, via the Internet and, of course, directly in the store.
More than 71,000 consumers cast their votes, nominating the 10 best food markets. The winning stores will be honored at an exclusive gala evening.
PRODATA GmbH from Karlsruhe took over the complete handling of the response incl. Acquisition of the maps and evaluation of the results in the different categories.
Decisive for the selection of PRODATA as implementing service agency were the great experience in the area of response capture and the extensive, additional service offer of PRODATA in the areas of data cleansing, data enrichment and CRM. As a certified DDV member, PRODATA can also guarantee a high security standard.
