Customer loyalty measures – concept for more customer success
We offer concepts, systems and services for strong customer loyalty
Due to enormous competition in the market, buyers are becoming more and more demanding. This means that your product and your company have to stand out from the crowd by means of suitable marketing measures. This is where customer loyalty measures can be the ideal tool for your company.
Customer loyalty measures are becoming increasingly important for your company and marketing. How do you manage to meet customer demands and build a loyal customer base?
This is where the diverse customer loyalty tools of modern customer retention can help you very well. We will be happy to show you which specific customer loyalty measure is the right tool and instrument for you and your company to achieve your goal.
Your objectives for customer retention
Support your marketing and sales activities now!
PRODATA has the concepts and systems for your customer loyalty measure !
Increase customer satisfaction now and take your customers with you on the customer journey!
What do you need?
In order to achieve your sales goals in the area of customer loyalty, you need an optimized customer loyalty program that is created through various customer loyalty tools and measures. In order to develop a product specifically adapted to your company, a detailed analysis of your customer base is required. Here, the interests and expectations of your customers are closely examined. In addition, market research is conducted to identify how to significantly increase customer satisfaction.
The appropriate customer loyalty tools and measures, such as bonus programs, loyalty cards, Vip Club, discount system, customer recovery or automated CRM communication, are then used for the further process. The entire concept is designed to create long-term customer loyalty measures and increase customer satisfaction so that your company will continue to be successful in the future.
Which methodology works best?
Regardless of all the external factors in your customer engagement efforts, you need to know which rewards your customers respond to the most. This can be worked out using customer surveys, market research, case studies, and methodologically sound research as part of the design process.
This fact cannot be given enough space and time, because this is the decisive key whether a customer loyalty system and its measures work or not. Only when the attractiveness of the offer is properly communicated and the consumer understands and is attracted to it can the customer loyalty measure take effect.
In principle, there are many statistics where discounts or concrete (factual or monetary) rewards are up front. So don’t experiment with which form best suits you and your business model, but be sure what works and what doesn’t before you launch. Market research shows that for the introduction of a customer loyalty measure, you usually only have the first impression with the customer free. There is no lack of levers, it is just a matter of recognizing them and implementing them in a way that is targeted to the target group. We will be happy to show you how.
Which goal has priority?
What is to be achieved with a customer loyalty measure – i.e., a target formulation – should always be clarified in advance. These can also be very different points. And must be answered by your sales and marketing in the specific case.
Possible goals and priorities
- Recovering the most valuable customers
- Retaining existing customers
- Increase shopping cart value of existing customers
- Increase brand loyalty
- Communication and subsequent customer retention
- Increase customer satisfaction
- Data mining (big data)
- customer journey – do you know your customers?
Get off to a successful start with PRODATA!
We know which customer loyalty tools are most effective for your company!
PRODATA offers you for your successful customer loyalty measures:
- A wide selection of all common customer loyalty tools
- a customer-oriented, individually developed and successful concept for your customer marketing measures
- An IT system customized specifically for you with all the necessary front-end and back-end processes as well as apps and websites
- the complete operation and further development of your customer loyalty measure
Due to our wide range of services, we can create a comprehensive concept that will appeal to your customers.
PRODATA can offer you as a full service provider the conception, the systems and the holistic operation
Trust in the experience of 31 years and over 1000 successful projects.
Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!
Navigation : PRODATA > Kundenbindung Glossar > Seite
Alle Glossar Themen in Übersicht: Bonusprogramm Empfehlungsmarketing Gamification Gift Cards Ideenmanagement Incentive Kartenhersteller Kunde wirbt Kunde Kundenbindung Kundengewinnung Kundenbindungsinstrumente Kundenbindungsmanagement Kundenbindungsmaßnahmen Kundenbindungsprogramme Kundenbindungsstrategie Loyalty Services Loyalty Solutions Mitarbeitermotivation Mitgliederportal Prämien Prämienprogramme Prämienshop Verkaufsförderung Verkaufswettbewerb Vertriebssteuerung Vertriebswettbewerb