In many forward-looking companies, the way employees are treated by the company is in part comparable to the way customers are treated. Because more and more companies see in their employees an important potential of the company and not just the simple labor force. This means that employee appreciation is on the rise.

If your sales numbers are stagnant, results are off, or even sales of a particular product are sluggish, your dealers, salespeople, and sales staff can play a considerable role in this. One of the triggers for falling or unchanged sales figures can often be the lack of or even incorrect employee motivation.

To reach sales goals faster and increase your sales in the long run, an incentive system for your sales staff is a good idea. In doing so, you can target the strengths and weaknesses of individual employees and deliver value and traction by rewarding them. External partners such as salespeople or dealers can also be motivated by attractive incentives to promote your company’s products or services in a preferential manner during sales talks and to put them in the spotlight.

However, a successful bonus program should be developed based on a well thought-out concept and adapted to your needs.
This means setting measurable sales goals and how to achieve them, providing transparency, and incentivizing all classes of salespeople to perform to the best of their ability within given opportunities.