Loyalty Solutions
Intelligent customer retention in the B2B environment 2020
How loyal are your customers really? How well do you know your customer in detail? What potential do they have? Are you also stuck in the eternal price discussion and discount trap?
Due to many competitors, overcapacities and barely perceptible differentiations in the product, it is becoming increasingly difficult to retain customers in the long term. With digitization at the latest, the competition is just a click away. B2B customers and craftsmen are now demanding more and more from a brand. So far, most companies have either no customer loyalty program at all or only a bonus-based (= further discount) one in response.
How about changing the rules of the game so that the customer now voluntarily and actively demands more closeness and connectedness?
You can achieve this by thinking less about points and short-term discounts or cash gifts and more about the customer in his current situation – holistically, as a company, entrepreneur and private person. If your customer feels emotionally and understands rationally that the attachment to your brand can offer him financial benefits, security, relief, more sales, more freedom and much more, you will gain a voluntary and convinced customer and retain him permanently.
In addition, you receive valuable data and advertising opt-ins that enable even more targeted addressing and cross/upselling.
We provide you with an overview and prepare the way for you – reducing complexity, weighing risks and opportunities in the right balance. Our goal and solution is to always pick up and accompany the customer on his customer journey, to remain innovative but also simple and understandable.
Through a Loyalty Solutions program individually adapted to your marketing and sales objectives, you will reach a large number of regular customers within a foreseeable period of time.
Make your products even more attractive and develop an optimal solution together with us! Based on intelligent CRM marketing, you will experience a completely new customer management.
also for your Loyalty Solutions!
With exclusive advantages and a clearly recognizable additional benefit, you create arguments and motivation beyond price through intelligent marketing. All of a sudden, the price/performance ratio becomes only one of several factors for a purchase.
Together we manage to motivate your customer, processor or retailer in such a way that they change their behavior, their purchase argumentation chain in your desired direction. Thus, you have won him permanently.
The marketing strategy goal is to achieve a win-win situation in which the customer recognizes clear advantages for himself beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently associated with your company. Show him its benefits through customized campaigns at the time of purchase.
Through years of experience and numerous projects, PRODATA has the necessary means and tools to develop successful Loyalty Solutions campaigns for your company. Increase customer loyalty, satisfaction and sales with our sophisticated marketing solutions.
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to vertrieb@prodata.de.
You can look forward to innovative ideas and their first-class implementation in all aspects of reward systems and reward programs. You are in the best of company with PRODATA. Get off to a successful start with us!
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All glossary topics in overview: Bonus program Referral marketing Gamification Gift Cards Ideas Management Incentive Card manufacturer Customer recruits customer Customer loyalty Customer acquisition Customer loyalty tools Customer loyalty management Customer loyalty measures Customer loyalty programs Customer retention strategy Loyalty Services Loyalty Solutions Employee motivation Member portal Premiums Reward programs Reward Shop Sales promotion Sales competition Sales management Distribution competition