Loyalty Systems in the Age of Digital Shopping
Conception, Systems + Fullservice
Digitalization, driven by social media and influencers, is changing the way we find out about, buy and consume products. Internet giants such as Amazon, price comparison portals and questionable online stores from China are putting massive pressure on prices and thus raising new standards and expectations among customers. Thanks to Google and Co., there is maximum transparency today and the competitor is only a proverbial click away.
Don’t be left behind by the competition! To counteract this, it is useful to take a closer look at the different varieties and advantages of loyalty systems. Types of play include:
- Customer card systems
- Discount cards systems
- Bonus program
- Reward programs
- Customer Club
- Membership Reward System
With a loyalty system individually adapted to your marketing and sales goals, you create incentives beyond price and generate additional sales.
Attractive and exceptional loyalty bonuses reward your customers’ loy alty and present them with a significant advantage. In particular, the desire for exclusive treatment and highlighting is addressed.
Additionally, your customers voluntarily disclose their habits, interests, and optins. With the right data, you can target your customers more effectively and at the right time, stopping margin erosion.
What do you want to achieve?
Possible goals for your loyalty program
A few selected facts and figures on customer loyalty programs
- it is 7-10 times more effective to retain existing customers than to acquire new ones
- 32% of customers consciously buy more to take advantage of a loyalty program
- the successful customer loyalty programs can generate a lift in sales of 15% – 45% in the participating target group
- approx. 40-60 % of all potential customers participate max in the customer loyalty system
Bottom line: if a loyalty system is successful, it can contribute very massively to your company’s economic goals.
Request a free and non-binding consultation now!
We talk about tips and tricks, but also about the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.
Upon request, we will be happy to show you our proven methodology for a successful design of your customer loyalty system.
Likewise, we will be happy to prepare an initial non-binding offer for you.
Call us at + 49 721 98171 – 333 or send us an e-mail to vertrieb@prodata.de.
Three steps to success
PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense. The steps to successful customer retention are as follows:
Stage 1 - Strategy & Concept
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a customer loyalty system. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the benefit elements and services of the customer loyalty system are defined. Likewise the target groups or the sub-target groups.
The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your customer loyalty system professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Stage 2 - Realization
Once the conceptual specifications for your customer loyalty system are defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.
For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
Stage 3 - Operation, reporting and further development
At your request PRODATA takes over the complete operation incl. of all technical and communicative services that are required for a lively customer loyalty system.
We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your customer loyalty system.
Trust in the experience of 30 years and over 1000 successful projects.
Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!
