Membership Rewards Program - Prodata Systeme&Services

VALUING AND REWARDING CUSTOMERS.

We develop powerful rewards programs

Conception, Systems + Fullservice

Successful customer retention and maximum success for your company

Every company wants to have loyal and satisfied customers. Customers who are so confident in you that they do free marketing for you by recommending your business to friends and family. These customers also do not immediately migrate to a competitor just because the latter has a lower price or a supposedly better product.

But how is it possible to achieve this customer loyalty?

Probably every person is happy about small attentions or rewards. Be it for a birthday, as a thank you or simply “just because”. So do your customers.

A rewards program offers your customers other incentives and exclusives in addition to the usual “bonus points” to collect. Members of such programs often receive additional discounts, upgrades, birthday surprises, exclusive customer service and generally enjoy many more benefits.

Different categories or levels in which customers are located and can move up enables you to address your customers accordingly. Segmentation is usually based on how often a customer has already made a purchase or used the service. A “gold customer”, for example, is offered more privileges than a “silver customer” and can enjoy a special service. The customer thus experiences appreciation.

However, not only your customer experiences advantages, you also benefit enormously!

Not only will you gain new customers, but you will also increase the loyalty of your existing customers to your company. Furthermore, this also increases the purchase frequency and the revenue per customer. By implementing a rewards program, you can also personalize your customers’ purchases and and get a 360° view.

Increase the loyalty and satisfaction of your customers and your sales.

What are the benefits of having a rewards program?

Increase customer loyalty
Sales increase
Retaining existing customers
Win back customers
Increase customer satisfaction

Increase purchase frequency
Data mining about your customers
Intensification of loyalty to your company
Extend customer life cycle
More sales/earnings per customer

Let us show you how you too can benefit, call us at 0721-98171-333 or send us an e-mail at vertrieb@prodata.de.

What makes a Membership Rewards program so successful?

A few selected facts and figures on customer loyalty programs

it is 7-10 times more effective to retain existing customers than to acquire new ones
32% of customers consciously buy more to take advantage of a bonus program
the successful customer loyalty programs can generate a lift in sales of 15% – 45% in the participating target group
approx. 40-60 % of all potential customers participate in the customer loyalty system

Conclusion: if a customer loyalty system is successful, it can contribute very massively to the economic goals of your company.

Three steps to a successful rewards program

PRODATA accompanies you methodically experienced through the processes and takes over all essential tasks, as well as the setup and operation of all systems and processes in your sense.

1. strategy & conception
At the beginning, we work together to develop a holistic strategy, which is then used to create a concept for a rewards program. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.

Based on this, the benefit elements and services of the program are determined. Likewise the target groups or the sub-target groups.

The goal of the conception is to successfully combine your and the customer’s wishes within one concept. Based on these goals and requirements, we plan your rewards program professionally down to the last detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
2. realization
Once the conceptual specifications for your program have been established (either by you as an in-house effort or by PRODATA), our experienced project managers and technicians implement the content for you. We take over the complete handling and set-up of all systems, websites, processes and databases, as well as the coordination with, if necessary, the customer. third partners.

For the management of the required data and programs, we have the latest information and communication technologies at our disposal, as well as a powerful server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes in a secure and technically flawless manner. Thanks to our modular development approach, we can quickly and cost-effectively implement the desired IT processes gem. Your individual wishes.
3. operation, reporting and further development
At your request PRODATA takes over the complete operation incl. all technical and communication services required for a lively customer loyalty program.

We regularly provide you with detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. This way you can ensure to always be on course. Of course, we will also assist you in optimizing and further developing your rewards program.

We would be happy to advise you on the most important points for your customer loyalty program in a free consultation. Talk about tips and tricks, but also the limits of what is feasible and whether a customer loyalty system makes sense for your company and how it pays off in concrete terms.

Upon request, we will be happy to show you our methodology for a successful design of your customer loyalty system. Likewise, we will be happy to prepare an initial non-binding offer for you.

Trust in the experience of 29 years and over 1000 successful projects.

Look forward to innovative ideas and their first-class implementation. You are in the best of company with PRODATA. Get off to a successful start with us!