{"id":63681,"date":"2019-10-30T17:50:01","date_gmt":"2019-10-30T16:50:01","guid":{"rendered":"https:\/\/multi.prodata.de\/system\/customer-life-cycle\/"},"modified":"2022-07-18T14:21:43","modified_gmt":"2022-07-18T12:21:43","slug":"customer-life-cycle","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/system\/en\/customer-life-cycle\/","title":{"rendered":"Customer Life Cycle"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2d9xnrw-a15de3938e9712a211c20f4c4a7714f3\">\n.avia-section.av-k2d9xnrw-a15de3938e9712a211c20f4c4a7714f3{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/PRODATA_Customer_Life_Cycle_2019-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k2d9xnrw-a15de3938e9712a211c20f4c4a7714f3 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63681'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63681'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-2i5h2xv-b535d0b208af134855351f55066dbec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2d9z0yw-ac256ae2b2c590d573c391351b4ac56c\">\n.flex_column.av-k2d9z0yw-ac256ae2b2c590d573c391351b4ac56c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2d9z0yw-ac256ae2b2c590d573c391351b4ac56c av_one_full  avia-builder-el-2  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2ejmg8d-6b067cce213785cc35ad7f991a3e8b10\">\n#top .av-special-heading.av-k2ejmg8d-6b067cce213785cc35ad7f991a3e8b10{\npadding-bottom:0;\n}\nbody .av-special-heading.av-k2ejmg8d-6b067cce213785cc35ad7f991a3e8b10 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k2ejmg8d-6b067cce213785cc35ad7f991a3e8b10 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k2ejmg8d-6b067cce213785cc35ad7f991a3e8b10 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Customer Life Cycle &#8211; Optimizing and successfully extending customer relationships<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2da4wuo-efc0e94921675135c6c1c9385bc5c982\">\n.flex_column.av-k2da4wuo-efc0e94921675135c6c1c9385bc5c982{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k2da4wuo-efc0e94921675135c6c1c9385bc5c982 av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k2dawz0c-f0a35afa8ad7914ab4673eeffed901d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">The customer life cycle (also known as the customer loyalty cycle) describes the entire relationship between a customer and a company, from the first time the relationship is perceived until it is terminated. The aim here is to ensure that the customer does not leave after a single purchase, but remains loyal to the company and, in the best case scenario, recruits further customers by recommendation.<\/p>\n<p style=\"text-align: left;\"><strong>The customer life cycle is divided into six different phases, and ideally a customer passes through all of them without churning first:<\/strong><\/p>\n<h3 style=\"text-align: left;\">1. awareness<\/h3>\n<p style=\"text-align: left;\">In this first phase, the &#8220;Customer Life Cycle&#8221; begins. Your potential customers become aware of the company, the first &#8220;touch&#8221; occurs. For your marketing planning, it&#8217;s paramount to track exactly where these initial touchpoints are taking place. Because in this way it is possible to determine which advertising measures and marketing activities work best and where it is worth investing.<\/p>\n<h3 style=\"text-align: left;\">2. consideration<\/h3>\n<p style=\"text-align: left;\">After that, you can show your potential customers the added value of buying from you. It comes to the first real contact, which can take place by mail, phone or via your website. As soon as someone is interested, interact with them. Of course, there is always the risk that the prospect will back out before becoming a customer. This makes it all the more important to provide customers with the information and offers they need in a timely manner.<\/p>\n<p style=\"text-align: left;\"><em>This phase is also described by the term &#8220;leads&#8221;: Contact information from people who have shown interest in a service or product.<\/em><\/p>\n<h3 style=\"text-align: left;\">3. purchase<\/h3>\n<p style=\"text-align: left;\">The first important milestone is now set, the prospect has decided on your product and becomes a customer. So now they form the basis of your customer relationship. To ensure that this lasts for the long term, it is important to make the customer&#8217;s buying experience smooth and incident-free. For example, if it hangs already during the payment or delivery process, that may be reason enough for this to remain the customer&#8217;s only purchase from you. In this case, you should communicate any complications appropriately. The customer must walk away from the purchase satisfied and with a positive feeling.<\/p>\n<h3 style=\"text-align: left;\">4. service<\/h3>\n<p style=\"text-align: left;\">By now, your customer has formed an opinion about your product and may even recommend it to others. However, it is easier than ever for your customers to obtain and compare different offers and, in the worst case, they migrate to other providers.<\/p>\n<p style=\"text-align: left;\">To prevent your customer from defecting to competitors, the key now is to continue communication after the initial purchase. Cross-selling and up-selling measures and initial campaigns are suitable for this purpose. Furthermore, it must be ensured that you can react adequately to any queries or complaints. After all, customer satisfaction is a necessary prerequisite for customer loyalty.<\/p>\n<h3 style=\"text-align: left;\">5. binding<\/h3>\n<p style=\"text-align: left;\">If your customer converts to a repeat buyer, this is the perfect time to intensify customer loyalty, further develop your business relationship and reward your customers for their loyalty. Exceeding expectations guarantees customer satisfaction and loyalty.<\/p>\n<p style=\"text-align: left;\">For example, you can show your appreciation through bonus systems, reward stores, vouchers or discount campaigns. Storing and analyzing customer usage data can help you optimize your offerings and target your customers more individually in the future. We would be happy to show you how you can get a 360\u00b0 view of your customers or which retention tool is the most suitable for your customers in a personal meeting.<\/p>\n<h3 style=\"text-align: left;\">6. recovery<\/h3>\n<p style=\"text-align: left;\">Your customer is considered a former buyer if they have not purchased any products or used any services for an extended period of time. This may be due to the fact that customer loyalty has diminished or contact with the customer has been reduced, as customer service is usually reduced in the course of the business relationship. You can counteract this with CRM systems, for example, by checking which customer has not been contacted for a long time in order to then prepare a personal and individual approach by telephone or e-mail.<\/p>\n<h3 style=\"text-align: left;\">Acquiring a new customer costs 6 to 7 times more than reactivating an old one.<\/h3>\n<p style=\"text-align: left;\">All in all, the customer lifecycle has considerable significance in customer retention and customer care. If sufficient attention is paid to existing customers, and the right offers and ongoing communication are provided, new business can be generated much more easily than by acquiring new customers.<\/p>\n<p style=\"text-align: left;\"><strong>Let us advise you free of charge about the Customer Life Cycle with all its possibilities, measures and actions.<\/strong><\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fp5qo3-d2e866b32aebb27a49e9841890bc9413\">\n.flex_column.av-fp5qo3-d2e866b32aebb27a49e9841890bc9413{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fp5qo3-d2e866b32aebb27a49e9841890bc9413 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2mper-18441ff3a367b6c435721eff82c6ddfe\">\n.avia-image-container.av-3u2mper-18441ff3a367b6c435721eff82c6ddfe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3u2mper-18441ff3a367b6c435721eff82c6ddfe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3u2mper-18441ff3a367b6c435721eff82c6ddfe av-styling- avia-align-center  avia-builder-el-7  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-62043 avia-img-lazy-loading-not-62043 avia_image ' src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm.png\" alt='' title='Diagramm'  height=\"1465\" width=\"1397\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm.png 1397w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm-286x300.png 286w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm-982x1030.png 982w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm-768x805.png 768w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/10\/Diagramm-672x705.png 672w\" sizes=\"(max-width: 1397px) 100vw, 1397px\" \/><\/div><\/div><\/div><br \/>\n<\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3m9be2r-2dea48e5b36a3d0188ed2f665872ff81\">\n.flex_column.av-3m9be2r-2dea48e5b36a3d0188ed2f665872ff81{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3m9be2r-2dea48e5b36a3d0188ed2f665872ff81 av_one_full  avia-builder-el-9  el_after_av_one_half  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2dbeol5-cd3d2932937677e955077f687aea73ca\">\n.avia-section.av-k2dbeol5-cd3d2932937677e955077f687aea73ca{\nbackground-color:#004894;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k2dbeol5-cd3d2932937677e955077f687aea73ca main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63681'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7\">\n#top .av-special-heading.av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-pvqbtv-c0cd9b03634a0ac603965d7f6772e4a7 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PRODATA offers you the solution!<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2dba626-aaafd4a5b952f1489b919a0faa2383d6\">\n#top .av_textblock_section.av-k2dba626-aaafd4a5b952f1489b919a0faa2383d6 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k2dba626-aaafd4a5b952f1489b919a0faa2383d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><strong>To find out how, call us at + 49 721 98171 &#8211; 333 or e-mail us at <a href=\"mailto:vertrieb@prodata.de\">vertrieb@prodata.de<\/a>.<\/strong><\/h4>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63681'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28so60z-23a592f9dbe29ff78046a940197c86ba\">\n.flex_column.av-28so60z-23a592f9dbe29ff78046a940197c86ba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28so60z-23a592f9dbe29ff78046a940197c86ba av_one_full  avia-builder-el-13  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k2dc6cnf-e8e8e3a88514fcea139180f85afd606a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">Successfully optimize and extend your Customer Life Cycle with PRODATA&#8217;s support.<\/p>\n<p style=\"text-align: left;\">To build a loyal customer base, PRODATA is happy to take you by the hand as a specialist in customer retention. With the help of a proven methodology, we guide you safely through all questions and decisions and thus design a successful customer loyalty concept that is individually tailored to you and your customers.<\/p>\n<p style=\"text-align: left;\">With PRODATA you have a strong partner who will support you with many years of experience.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vf7aqr-14048b138fb035aa6331e2b4b13b6fdd\">\n.flex_column.av-2vf7aqr-14048b138fb035aa6331e2b4b13b6fdd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vf7aqr-14048b138fb035aa6331e2b4b13b6fdd av_one_half  avia-builder-el-15  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k2eufev7-f4a08d0b6122f39fef1815b7d0487a64 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What can PRODATA do for you?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22myccj-392b1dbe31f15af0a5ff5912052c4daf\">\n#top .avia-icon-list-container.av-22myccj-392b1dbe31f15af0a5ff5912052c4daf .iconlist_icon{\nbackground-color:#bfbfbf;\n}\n<\/style>\n<div  class='avia-icon-list-container av-22myccj-392b1dbe31f15af0a5ff5912052c4daf  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-22myccj-392b1dbe31f15af0a5ff5912052c4daf avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2p7xqw3-bf13d365577c56e2fd0e48482c5559bf avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: With a 360-degree view to the perfect, holistic customer experience\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >With a 360-degree view to the perfect, holistic customer experience<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l47cg3-5663dd1bddae445e3522d4d77e4d338c avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: PRECISE ADVICE AND CONCEPTS TAILORED TO YOUR INDIVIDUAL WISHES\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >PRECISE ADVICE AND CONCEPTS TAILORED TO YOUR INDIVIDUAL WISHES<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-maaowz-29d5cd60945a93fbc286506c87654359 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue83f' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Services, systems and processes from a single source \"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Services, systems and processes from a single source <\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2o730jn-38f68f506645c3b65dead64508183441\">\n.flex_column.av-2o730jn-38f68f506645c3b65dead64508183441{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2o730jn-38f68f506645c3b65dead64508183441 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k2eufzzd-8593e812693090f9cff7c37bcfbf3590 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What are the benefits for you?<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22myccj-392b1dbe31f15af0a5ff5912052c4daf\">\n#top .avia-icon-list-container.av-22myccj-392b1dbe31f15af0a5ff5912052c4daf .iconlist_icon{\nbackground-color:#bfbfbf;\n}\n<\/style>\n<div  class='avia-icon-list-container av-22myccj-392b1dbe31f15af0a5ff5912052c4daf  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-22myccj-392b1dbe31f15af0a5ff5912052c4daf avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1ccwk3n-66a411daa24f6c548a8923fa556623fd avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Umsatzsteigerung durch UP&amp;Cross Selling\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Umsatzsteigerung durch UP&amp;Cross Selling<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-194e10j-967080c197749563a161bda3fb91dd48 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue808' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Increase customer satisfaction, avoid cancellations\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increase customer satisfaction, avoid cancellations<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-unslnn-67aca11efdae66ba984165c4119e6d50 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Customers become fans and recommend you to others\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Customers become fans and recommend you to others<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-63681","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Life Cycle - Optimize and successfully extend customer relationships<\/title>\n<meta name=\"description\" content=\"In order to extend the life of your customer relationship and to increase customer loyalty, it is advisable to keep an eye on the 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